MOBILE TARGETING
UniquePolygons Allow Mobile Advertisers To Be Location Exact.
Mobile advertising provides the unique opportunity for advertisers to reach their audience while they are on the move, whether they want to target busy moms, commuters making their daily treks to and from work, or business people traveling between cities or states.
Mobile audiences are becoming more and more important to be in front of, in fact, we now know that more than half of web traffic now comes from mobile devices. Smartphones make it easy to get in front of users based on location information, and there are several types of mobile targeted ads. How do you ensure you are running an effective campaign, and which targeting options should you be using? Their names suggest similarities, but their differences could mean more or less success for your advertising campaign.
Considering the growing availability of mobile location data as a viable targeting tool, the time is right to ensure your organization's approach to location targeting is sound.
Key Targeting Options:
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Location History – Target devices that have appeared in the polygon area within the past two years.
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Loyalty Retargeting – Ads delivered to people who have been to your store previously.
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Conquest Retargeting – Serve ads to people who been to your competitor’s store previously.
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Site Retargeting – Direct ads to people/devices that have previously visited the advertiser’s mobile site.
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Device Matching – Use identified phones as a seed list to expand reach to similar audiences.
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Precise Targeting – Serve ads to visitors when they enter polygons
Geo-Fencing
Geofencing can deliver ads to those who are interested, not just users nearby. Mobile geo-fences will optimize in real time and deliver only to the highest performing subsections of the original mobile geo-fence. Overall this dramatically cuts down on wasted ads and increases campaign performance. Find consumers who are actually inside physical retail locations and/or their accompanying parking lot. Geofences are drawn uniquely for each location, they are a perfect outline the shape of the store, not a simple circle that encompasses areas outside of the store location.
Build loyalty or frequency by reaching those who have visited locations. Therefore, you have the ability to target consumers while they’re visiting a store. in fact, even a physical location from past campaigns. All in all, speak to your most loyal customers, offer them meaningful messages wherever they are.
Mobile App Networks
We offer many mobile App network solutions across various demographic audiences in order to target your customers. Targeting these particular audience groups and the sites that have performed well in delivering an audience.
Did you know search engines indexed and catalog every word on every website page? As a result of this function, contextual targeting enables advertisers to choose the keywords that best match their product or service. This gives the ability to deliver ads onto the site editorial pages that contain them.
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Call us today at 310 245 0833 or email jody@boommediausa.com