DISPLAY ADVERTISING PRODUCTS
Display Programs Are Online Advertising Solutions For New Audience Development.
How do you reach potential buyers who are searching for your products and services on search engines, but didn’t visit your website? Keyword or Search retargeting will help you reach more potential customers and increase your ROI. We combine the effectiveness of search engine marketing with the reach of display. Target potential customers with display ads based on their searches on the web.
Behavioral Targeting – Target The Right Individual
Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Through information collected on an individual’s web-browsing behavior. Such as the pages they have visited or the searches they have made.
How Does it Work?
When a user visits a website, a cookie is placed on the computer. Therefore, the cookie has details about the site visit that helps separate it to a specific group. From that point, websites that use behavioral targeting will only show you information that is relevant to you.
Target Audiences Through Networks:
We offer over 200 network solutions across various demographic audiences in order to target your customers. The foundation of any successful display campaign starts with a strong, relevant audience. We design networks based on hundreds of campaigns for advertisers who are targeting particular audience groups. Additionally, the sites included have performed well in delivering audience traffic to advertisers’ sites.
You can custom build the targeting group you need or select from our preassembled groups.
Affluent 100K plus – Home Improvement DIY – Outdoor Enthusiast – Active Working Females – Educational Undergraduate – Online Learning, Graduate – Arts and Upscale Entertainment – Extreme Sports – Health and Wellness – Dieting and Weight loss – Sustainability and Green.
Benefits Of Retargeting:
Frequency – The building blocks of any effective media plan are reach and frequency. Every time your customer sees your remarketing ads, your brand gains more recognition. Retargeting provides the ad frequency needed to drive return visits.
Audience Segmentation – Remarketing enables advertisers to organize their audience into interest groups and to match their creative to the individual’s interests. Relevant ads drive better response.
Data Feedback – Provide the information needed to find other people with similar interests who have not yet visited your site. In order to find relevant new visitors for advertisers, look no further than your current site visitors.
Conversions – Remarketing is the key conversion driver of any campaign because retargeting is what keeps our message in front of prospective buyers over and over again.